Prepare Your Site for the Next Era of Search

Search is changing fast. AI-driven platforms—like ChatGPT, Perplexity, Gemini, and other large-language-model (LLM) powered engines—are reshaping how people discover brands and information. Traditional SEO is still vital, but to stay visible in the answers these tools provide, your content needs to be ready for a new generation of search.

O2 SEO helps you adapt with a forward-looking strategy known as Generative Engine Optimization (GEO) and other emerging SEO practices, so your brand is discoverable no matter how search evolves.

Why AI & GEO SEO Matters

AI-powered search engines don’t just display ten blue links. They synthesize answers from the most trusted, well-structured sources. If your content isn’t optimized for these models, you risk being invisible when potential customers ask an AI for advice or recommendations.

Investing in AI- and GEO-focused SEO helps you:

  • Remain visible as search engines shift toward conversational, AI-generated results

  • Build content and site structures that AI models can easily interpret and reference

  • Future-proof your site so it continues to earn traffic as new technologies emerge

Our Approach

We combine decades of SEO expertise with the latest insights into AI-driven search to create a roadmap that positions your site as a trusted source for generative engines.

Key Areas We Address

  • Generative Engine Optimization (GEO) Strategy – Structure and format content to increase the likelihood that AI systems will surface and cite it in their responses.

  • Content Architecture & Schema – Implement schema markup, structured data, and clear internal linking so LLMs can easily parse and retrieve information.

  • AI Search Visibility Audit – Review your site’s current presence in platforms such as ChatGPT, Perplexity, and Gemini to identify gaps and opportunities.

  • llms.txt & Emerging Protocols – Provide guidance on new standards like llms.txt and other evolving methods for managing how AI models access and index your content.

  • Content Development & Enhancement – Recommend or create authoritative, well-cited content that AI models are more likely to trust and quote.

  • Monitoring & Continuous Adaptation – Track how AI-driven search platforms evolve and update your strategy as best practices emerge.

Creating Content That AI Search Engines Cite

Generative engines favor content that is both highly authoritative and easy for algorithms to interpret. As part of your GEO strategy, we help you create or refine:

  • Comprehensive, well-researched guides and pillar pages that fully answer key questions and provide unique insights.

  • Original data, studies, or industry benchmarks that other sites reference and that AI systems value as primary sources.

  • Clear, structured explanations and FAQs using schema markup so information can be quickly extracted and summarized.

  • Expert commentary and thought leadership that demonstrates first-hand experience and satisfies Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.

This approach increases the likelihood that AI models will surface your brand as a cited source when generating answers.

What You Receive

  • A clear, customized GEO strategy designed to align with how AI-powered search engines discover and present information

  • Recommendations for structured data, schema, and content enhancements

  • Guidance or hands-on help implementing llms.txt and other AI-indexing controls

  • Ongoing narrated video updates to show progress and highlight new opportunities as AI search evolves

Tools and Expertise You Can Trust

With decades of SEO experience and a deep understanding of emerging AI search technology, O2 SEO brings together proven SEO fundamentals and cutting-edge research. We work with industry-leading tools like SEMrush, Google Analytics, and Google Search Console—plus continual monitoring of AI search platforms—to ensure your strategy is both data-driven and future-ready.

Results You Can Expect

Clients who invest in AI and GEO SEO typically see:

  • Stronger presence in AI-generated answers and summaries

  • Increased brand visibility across emerging platforms beyond traditional search engines

  • A content strategy that remains effective as new AI search standards are adopted

  • Long-term resilience against major shifts in how people discover information online

Get Started

Whether you’re looking for a deep technical tune-up, a content strategy that outranks competitors, or future-proofing for AI search, we’ll create a plan that fits your goals and budget.

Book a free 30-minute Zoom meet & greet and we’ll review your current site performance and outline the next steps toward stronger, more sustainable search visibility.

Book Meet & Greet