What makes O2 SEO different from other SEO agencies?

O2 SEO focuses on technical SEO and content strategy—not one-size-fits-all marketing. We perform deep audits of crawlability, Core Web Vitals, structured data, and site architecture to achieve and maintain 95%+ site health scores, then build content roadmaps that align with real search intent and convert.

With 30+ years of web and SEO experience, we stay ahead of trends like Generative Engine Optimization (GEO) and AI-driven search. Our work is powered by leading tools such as SEMrush, Google Analytics, and Google Search Console, and every recommendation is backed by data, not guesswork.

The result is a transparent, collaborative process and sustainable rankings and lead growth that generic full-service marketing agencies can’t match.

Do you work with businesses of all sizes?

Yes. We partner with startups, small businesses, and established enterprises across many industries. Our approach scales to fit your needs—whether you’re looking for a one-time technical SEO audit, a local SEO push, or a full content and growth roadmap for a complex, multi-site organization.

Every engagement begins with a discovery call so we can understand your goals, resources, and timeline. From there, we tailor the scope and deliverables—whether that means a focused sprint to resolve critical site issues or an ongoing consulting relationship with monthly strategy sessions and performance reporting. The result is a right-sized SEO strategy that aligns with your budget today and can expand as your business grows.

How long does it take to see SEO results?

It truly varies. Every site and industry is different, so timelines can range from as little as one month to more than a year.

Several factors influence how quickly you’ll see movement:

• Site maturity & current authority – Well-established sites with a strong technical foundation and existing backlinks can gain traction faster.

• Backlink profile & domain strength – A healthy, diverse backlink profile often accelerates ranking improvements.

• Competitive landscape & industry – Highly competitive niches—like finance, legal, or national e-commerce—naturally take longer than local or specialized markets.

• Quality & speed of implementation – The sooner technical fixes and optimized content are published, the sooner search engines can reward the changes.

Because these variables differ for every client, we set realistic expectations from the start and provide ongoing reporting so you can track progress as it happens.

What is included in a technical SEO audit?

Our technical SEO audit is a comprehensive health check for your entire website. Using industry-leading tools such as SEMrush, Google Analytics, and Google Search Console, we review every factor that affects how search engines crawl, index, and rank your site.

Rather than just listing hundreds of tiny checks, we group our analysis into key categories:

• Crawlability & Indexing – Identify broken links, orphaned pages, redirect chains, and any barriers that prevent search engines from fully discovering your content.

• Site Architecture & Internal Linking – Evaluate URL structure, navigation depth, and linking patterns to ensure an efficient hierarchy and logical flow.

• On-Page & Metadata – Audit titles, meta descriptions, headers, and content signals to eliminate duplication and optimize relevance.

• Performance & Core Web Vitals – Measure page speed, mobile responsiveness, and overall user experience metrics that directly influence rankings.

• Security & HTTPS – Check SSL certificates, mixed content, and modern encryption protocols to maintain trust and meet Google’s security standards.

• Structured Data & Internationalization – Validate schema markup, hreflang tags, and other advanced signals that help search engines understand and properly display your content.

• Content & Engagement Gaps – Spot thin or outdated pages, low text-to-HTML ratios, and opportunities to strengthen keyword coverage.

You’ll receive a detailed, prioritized action plan highlighting critical issues and quick wins, along with guidance—or hands-on help—implementing fixes. This ensures your site not only ranks better but also provides a faster, more trustworthy experience for visitors.

Can you help with content creation?

Absolutely. We don’t just write articles—we build data-driven content roadmaps designed to outperform your competition. Using advanced tools and competitive analysis, we identify the keywords and topics your competitors already rank for, then create a plan to target those opportunities with content that’s better structured, more authoritative, and optimized to outrank them.

Depending on your needs, we can:

• Deliver a complete content strategy with detailed briefs and publishing schedules for your in-house team, or

• Provide end-to-end content production, from research and writing to on-page SEO and internal linking.

This approach ensures every piece of content is strategically chosen and technically optimized, helping you capture more traffic and convert more visitors than your competitors.

Do you offer local SEO and Google Business Profile optimization?

Yes. We help businesses strengthen their presence in local search by optimizing every element that influences Google’s local rankings. That includes fine-tuning your Google Business Profile, ensuring your name, address, and phone number (NAP) are consistent across directories, and improving key on-page signals like location-based content and internal linking.

We also develop locally focused content and build high-quality citations to increase visibility in Google Maps and the local pack. Whether you operate a single storefront or multiple locations, we tailor a strategy that helps nearby customers find you more easily and choose your business over the competition.

Do you manage paid search (PPC) campaigns?

No. O2 SEO is a specialized SEO consultancy and we focus exclusively on organic search and content strategy. That means all of our time and expertise goes into technical SEO, content roadmaps, and long-term ranking growth—not paid ads.

If you already run PPC campaigns or plan to, we’re happy to collaborate with your paid search provider to ensure your paid and organic efforts complement each other. And if you don’t yet have a PPC specialist, we can help you identify and hire a trusted paid search consultant to round out your digital marketing team.

How do you measure success?

We define success by both the quality and growth of your organic presence and how that translates into business results. To track progress we monitor:

• Organic traffic trends and overall site health scores

• Keyword rankings, impressions, click-through rates, and the average position of your top 1,000 keywords

• Core Web Vitals and other user-experience metrics that influence search visibility

• Conversions and goal completions that show how SEO is driving leads or sales (this metric requires additional time, effort, and cost to set up and measure)

All of this is tracked through SEMrush, Google Analytics, and Google Search Console. Instead of sending static reports, we record and share narrated videos that walk through these metrics on an ongoing basis—highlighting where our efforts have moved the needle and explaining the progress in plain language.

Do you require long-term contracts?

No. We keep our engagements flexible so you can choose the level of commitment that works best for your business. Some clients hire us for a one-time technical audit or SEO strategy roadmap, while others prefer ongoing monthly consulting or implementation support.

There are no mandatory long-term contracts—you can start with a short engagement and extend or scale services as your needs evolve. This approach lets you see the value of our work before making a bigger commitment and ensures we remain accountable for delivering measurable results.

How do we get started?

Getting started is simple. Schedule a free 30-minute Zoom meet & greet where we’ll talk through your business goals, current challenges, and what you’d like to achieve with SEO. Before the call, we’ll take a quick look at your website’s current performance so we can share initial observations.

During the meeting we’ll outline potential next steps—whether that’s a one-time technical audit, a content roadmap, or ongoing consulting—and answer any questions you have about scope, timing, or pricing. From there, you can decide if you’d like to move forward with a formal proposal or begin with a smaller engagement.

This no-obligation conversation is designed to help you understand how we work and to see if we’re the right fit for your SEO needs. You can book your introductory call here: Book a Meet & Greet